Outside in Music creates high-impact, high-value media campaigns for your project that serve to educate our artists and present your music to the best of the industry in a sustainable, professional way.
CONSULTATIONS:
Take control of your music career with personalized guidance from OiM founder and CEO, Nick Finzer. Leverage Nick's extensive industry experience to get tailored recommendations, build meaningful connections, and develop a customized action plan to propel your success. Take the first step and book your session with Nick - your path to music industry impact starts here. (single sessions of 45 minutes; $125)
DIGITAL AND PRINT ADVERTISING
If you are struggling with organic content and growing your social audience, paid advertising is a great way to get your music in front of the right people. See potential opportunities below. Pricing varies based on budget: ad spend + admin hours.
Opportunities to include:
Third-Party Playlisting Services
Print Advertising in genre-relevant outlets
Online Advertising in relevant outlets
Budget optimization to maximize progress towards project goals
SOCIAL MEDIA ADVERTISING
Want to make a greater impact with your social media presence? Advertising on platforms like Facebook and Instagram can drive your ideal fans directly to your music, videos, or other content through targeting (and retargeting). We will create audiences, deliver ad creative, and monitor ad spend on your account to help deliver the results you need from your social media presence. Artist must have at least one video from the release. Artist must grant permission for OiM to run your ads. Recommended ad spend is $5/day. OiM will cut up video, develop audience, run ads, and send weekly reports.
SPOTLIGHT: Our Laser Focused Album Promotion Solution
Amplify your album release with our targeted and affordable promotion package - SPOTLIGHT. Our team will craft a targeted, multi-faceted campaign to maximize visibility and momentum for your new music, without breaking the bank. With SPOTLIGHT, we'll work together to build momentum for your career by reaching media outlets with a professional, well-planned, release strategy.
OiM will:
- Write a compelling press release to grab media attention
- Help you develop the core story and messaging around your release
- Create and distribute professional one-sheets for both press and sales/distribution
- Devise a strategic marketing plan tailored to your goals
- Provide ongoing consultation and guidance throughout the campaign
We'll also adapt your press materials into an email campaign, sending pitches to our targeted industry contacts for:
- Project announcement
- Single releases
- Album release
- Any related video premieres
Additionally, we'll provide you with a list of hard-copy mailings you can send out to supplement our digital outreach.
Artist Responsibilities:
- Mail out all promo copies
- Follow up with contacts to ensure they've received materials
- Be available for interview requests
- Fulfill any additional promo copy needs
- Fully participate in the promotional activities, and release development process by communicating with OiM.
With SPOTLIGHT, you get a professional album promotion solution - from press release to playlist pitching, we've got you covered.
ADMIN ASSISTANTS
Everyone needs a little bit of help to get their careers off the ground. Anyone who is considering this, is the type of person who has reached a maximum workload, and needs to offload some of their day-to-day activities to free up their time to do creative work. Rather than find a virtual assistant that has no connection to the nuanced world of artists and musicians, OiM has artist-centric assistants that can help you reach your goals, faster. Rates start at $20/hr, pay only for what you use, billed monthly. Assistants are NOT booking agents, and will not book you tours. They can send emails on your behalf, but they should not be expected (nor will they be able to) to fill the role of an Agent.
